comfort baking

December 29, 2021

Comfort Foods Drive Consumer Wish List

Sure, sweating those calories at the gym is great and all, especially as an unchecked box on the typical New Year’s Resolution list, but doesn’t stuffing your face with delectable baked goods sound more appealing? But, customers aren’t picturing gaining 20 pounds on the couch, crying the New Year away […]
October 1, 2020

Seeking Comfort Through Baking in Times of COVID

From retail bakeries, to pizzerias to restaurants to consumers — everyone is looking for comfort in these uncertain times. Food is the quintessential way to soothe, both in preparation and enjoyment. In fact, 33 percent of consumers told Datassential that they were eating comfort foods more often now than before COVID. […]