baking trends

October 1, 2020

Seeking Comfort Through Baking in Times of COVID

From retail bakeries, to pizzerias to restaurants to consumers — everyone is looking for comfort in these uncertain times. Food is the quintessential way to soothe, both in preparation and enjoyment. In fact, 33 percent of consumers told Datassential that they were eating comfort foods more often now than before COVID. […]
July 24, 2020

‘Disaster’ Birthday Cake Trend Puts Positive Spin on 2020

COVID has changed how everyone celebrates, and personalization is more important than ever. What could be more meaningful than a birthday cake? The birthday cake is the focal point of celebration of another year on earth, but this year bakeries are tasked with making cakes that are even more significant […]
May 13, 2020

Personalization Tops Baking Trends of 2020

It’s inevitable; each year experts rate the top trends of the new year based on what consumers are looking for and how suppliers are predicted to respond. The baking industry is no different, but 2020 has become a markedly unprecedented year with COVID-19 stay-at-home orders. Bakers have had to shift […]
December 26, 2019

Top 5 Vegetables in Baked Goods Trends

Vegetables infused into baked goods were a hot trend in 2019, and we don’t see the better-for-you movement ending any time soon heading into the new decade. Adding veggies to breads, cakes, pizzas and more not only provides added nutritional benefits, but it’s a great way to “hide” vegetables for […]