The Tradition Lives On: Cookie Category Strong At Year’s End

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From Gingerbread to sugar to stuffed to frosted, there truly is a cookie for everyone. And, as Packaged Facts reports: indulgence still sells. Earlier this year, Nabisco’s Most Stuf’ Oreos were released, filled with more than triple the amount of vanilla-flavored creme than the original. This helped propel sales, but perhaps more importantly it spawned conversation about what consumers love about cookies. 

It comes as no surprise that taste is the biggest driver of choice for consumers when it comes time to purchase, but it goes a little deeper than that. Cookie lovers are excited to try new flavor combinations that satisfy indulgence, and preferences even vary according to state. Earlier this month, General Mills released its most popular Christmas Cookie chart per state, and delights ranged from Sugar Cookie M&M’s Bars (Alabama) to Christmas Snickerdoodles (Maryland). The most popular cookie on the list throughout the country was the Peanut Butter Blossom, also winning for the most visited cookie recipe in seven states. 

At the end of last year, Packaged Facts’ U.S. Food Market Outlook 2019 found total retail dollar sales in the packaged cookie category amounting to the tune of $11 billion. The market increased at a compounded annual growth rate (CAGR) of 2% between 2013 and 2018, noting that manufacturers have several challenges to address. Yes, consumers want indulgence in their cookies, but they also are looking for healthier desserts, premium ingredients and rich flavors in lower price points. In response, cookie makers are shifting toward simpler labels with fewer artificial ingredients.

Consumers also are heading to specialty and in-store bakeries for their cookie fix — leading to a predicted $12 billion market by 2023, another 2% CAGR increase. The holidays are sure to add to this number, as the official cookie baking season is underway. Chocolate and More Delights researched exactly when cookies became noticeably popular during this time of year, finding traces back to recipes from Medieval Europe. Spawning a tradition of flavors, cinnamon, nutmeg, ginger, black pepper and dried fruits started making their way west, but they were “highly prized and families could only afford to incorporate them into baked goods during the holidays.” Perhaps the first sign of indulgence that’s withstood the test of time! Cookie sizes signifying Christmas began to take shape (pun intended) by the 16th century, with Gingerbread of course becoming a hit. German and Dutch settlers brought cookie cutters and decorative molds to the United States in the 17th century, increasing innovation in both home and commercial bakeries. 

Cookie recipes are endless! Make your favorites this holiday season with the LloydPans cookie sheets line. Trusted by top retail and commercial bakers, LloydPans cookie sheets are built to last and produce reliable, consistent baking results. Our cookie sheets are manufactured from heavy-duty aluminum and come in three coating options: bare aluminum, Silver-Kote, and Dura-Kote. They are available with open or closed ends and also as traditional flat sheets. Lloyd Pans also produce custom pans and sheets and will work with bakers of all sizes to produce innovative products that are sure to delight your cookie-loving customers this time of year

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