The LloydPans team recently attended the triennial International Baking Industry Exposition (IBIE) in Las Vegas. As the largest baking show in the in United States, IBIE affords us a great opportunity to showcase our complete line of bakeware and talk to bakers about how pizza can help them boost sales. Here’s a recap of our time in Sin City.
Did you know we make all of our pans in the USA at our Spokane Valley, Washington Manufacturing plant? Well, we also make our own trade show booth! We had all hands-on deck Saturday morning to assemble our exhibit and make sure everything was ready to go for a 9am start time on Sunday. It was an absolutely exhausting day, so we rewarded ourselves with a great team dinner at Bobby Flay’s Mesa Grill.
“Ladies and gentlemen, IBIE 2019 has officially started,” boomed the exhibit hall’s public address system, and our team of food solutions experts eagerly awaited the first baker to stop by and visit us. We didn’t have to wait long. The first day of a trade show is always busy and IBIE 2019 was no exception. We met with bakers from all over the world and held meetings with some of our great customers. We debuted a new trade show display experience this year and it was clearly working. We opted for a more open concept allowing attendees to easily check out all of our pans.
Although exhausted from a busy day one, our team was excited to start the day and welcome a friend and great baker, Peter Reinhart, to our booth to sign copies of his newest book, Perfect Pan Pizza. Needless to say, the book is great and attendees were thrilled for the opportunity to chat with Peter and get a signed copy of his book. The book signing also generated quite a few conversations about our pizza pans and their proprietary coating system. Especially of interest to bakers were our Detroit pizza pansand Pizza al Taglio pansblo. All this pizza talk with bakers gave us a great opportunity to collect some business cards and send out our latest white paper teaching bakers how to add pizza to their menus. Download it here.
After a day of talking pizza pans with bakers, we returned to a somewhat normal schedule and had countless conversations about our complete line of cake pans. IBIE attracts some of the best cake decorators in the world, and we spent a better portion of the day showing off our line of round, squareandcontourcake pans.
We’re not going to lie, it was hard waking up this morning with the toll of four straight days standing on the exhibit floor. However, the tiredness dissipated quickly as we kicked-off the day with a couple engaging conversations about our custom pan manufacturing capabilities. Most bakers assume they can’t afford custom pans, we showed them otherwise.
On day six, we broke down our booth and headed back home, tired but extremely satisfied with what we were able to accomplish at IBIE 2019. Now, time to unpack and repack for Pizza & Pasta Northeast next week!