Pizza Trends in 2017: What Consumers Want

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Pizza consumption is on the upswing. Consumers are eating more pizza, and they are looking for more out of their pizzas than ever before. We hear it all the time as we speak with our consumers around the world about the latest pizza trends.

It’s no longer just about making a quality pizza, it’s also imperative to make a pizza that distinguishes your restaurant from its competitors. We compiled a list of pizza trends we see dominating menus in 2017.

Pizza Flavor Innovation

Pushing the boundaries of flavor has dominated food and beverage product launches for the last couple of years. The growing number of millennials with money to spend has forced restaurants and food manufacturers to expand their traditional flavor offerings to attract the more adventurous palettes of young consumers.

From Asian and Mediterranean flavors to mash-ups of sweet, spicy and savory, the food and beverage industry has ushered in a whole new flavor era. And, it’s impacted the pizza industry as well.

For example, Fong’s Pizza in Des Moines has taken the popularity of Asian flavors and food, and brought it to its pizza menu. The pizzeria’s offerings feature mash-ups of traditional Chinese dishes on pizza. For example, egg roll, sweet and sour chicken and general tso’s chicken pizzas highlight the menu and prove popular with customers.

Pizza and a Dessert

More and more pizza chains are getting into the dessert game, satisfying consumer cravings for a sweet finish to a savory meal. Little Caesars is promoting its line of Cinnamon Loaded Crazy Bites; Domino’s offers three desserts, including Chocolate Lava Crunch Cakes; and Papa Johns hopes to tempt sweet tooths with its chocolate chip cookie that’s round, and cut into eight slices.

Pizza Squared

The continued popularity of Detroit-style pizza has restaurants all over the world add this square pizza to their menu. And, we don’t see this trend slowing down. Our Detroit Pizza Pans continue to be one of our top-selling products. Even fast-casual restaurants are capitalizing on Detroit-style pizza. Porano Pasta in St. Louis recently added these pizzas to its line of pastas and grain bowls. You can learn all about the Detroit-style pizza trend in a blog we recently wrote on how to make this authentic pizza.

Want to keep up with the latest pizza trends shaping menus around the world? Follow this blog, where we’ll be taking a closer look at all angles of the pizza industry, from trends to pizza pans.


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