What’s Next: Pizza Trends in 2018

A Year in the News, a Year in Review
December 12, 2017
What’s Next: Foodservice Trends in 2018
December 21, 2017

What’s going to drive pizza sales in 2018? Our food solutions experts weigh in on the top trends expected to make headlines in the pizza industry next year.

Building a “healthier” pizza

The restaurant and packaged foods industries have been forced to expand new product development goals from great taste to great taste and a more “healthier” option. Pizza, once thought to be prone to the better-for-you trend, has succumbed to the pressure of building a great tasting pizza that’s perceived as healthier.

For many pizzerias, the crust is the perfect opportunity to create a healthier pizza. California Pizza Kitchen is the first chain to go nationwide with a cauliflower pizza crust, and gluten-free crusts are appearing on more and more menus. If not cutting calories or gluten, many pizzerias are pursuing better-for-you positioning by using only natural ingredients in their pizzas and transparent sourcing on their menus.

Square pies

In 2016 and 2017, Detroit Pizzas swept the nation. In 2018, Grandma Pizzas are poised to continue the growing popularity of square pizzas. What’s driving this popularity? Consumer cravings for more “authentic” pizzas similar to the homemade ones that they grew up with. Square pizzas fit the bill. Learn how to make and bake Detroit and Grandma Pizzas.


What’s the difference between a flatbread and a pizza? Does it matter? Many pizzerias and restaurants are finding success marketing flatbreads as shared appetizers or add-ons to main courses. Flatbreads are especially proving popular when chefs want to explore more adventurous or ethnic flavor combinations.

Ethnic Pizza

Millennials are driving food and beverage new recipe development, and this multicultural generation is willing to try pizzas that rest far outside traditional toppings such as sausage and pepperoni. Indian and Filipino foods are expected to dominate ethnic food in 2018, and you can expect to see Chicken Tikka Masala Pizza and Sisig Pizzas to make their way from home kitchens to restaurants in 2018.

Breakfast Pizza

Although cold pizza has become the breakfast of champions on college campuses throughout the United States, a growing number of consumers are opening up to the idea that a breakfast pizza with eggs, bacon and more is a suitable morning option. And, with the rising popularity of breakfast for dinner eaters, these breakfast-based pizzas are expected to gain interest as a dinnertime option as well.

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